By Raymond Schwartz III, 
Relying only on pixel data returned by networks to drive retargeting campaigns is unpredictable.
Sylo’s IdentifyAI can match up to 70% of your clicks to the actual person interested.
All you have to do is place Sylo’s pixel on your pre-sell pages or embed in a short link tracking tool.
Most short link tracking tools will automatically fire the pixel right when it is clicked.
Once the pixel fires we match it to our identity graph of 250M+ Americans and send you back:
- Name
- Phone
- Address
- Gender
- Income
- Credit Data
- Financial Data
- Buying Behaviors
- Automotive info
- Home Data
You can use this data to re-engage leads by email or text*, but the true power comes in the optimization of future campaigns.
Facebook & TikTok pixel match rates are plummeting and the Apple & Google regimes are not going to make it any easier.
Since Sylo pushes you the name, email, phone, city, zip, age, and gender we see match rates as high as 90%!
This has lowered ad cost, improved lead quality, and makes campaigns scale much faster.
Since you own the data it can be used on any campaign…forever.
You can filter over 100+ data-points and create specific audience segments of ideal customers.
*If you use a pre-sell page and layer in TCPA + Jornaya tokens on the first page then you can also text, call or even sell this high-intent data to a call center.
So if you are running a lot of traffic to offer pages you do not own then you should implement this strategy right away and start building a huge retargeting database.
If you want to add on jet fuel to your campaign you should also check out AudienceAI which allows you to target on Facebook / TikTok the 3% of consumers actively looking to buy with 100% of your ad budget.
“How we lowered our lead cost by 28% and turned 3X more leads to sales?”
Sign up for Sylo.ai today.
